Who it is for
People navigating decisions around career, family, money, or identity where trade-offs are hard to hold in your head.
HardChoice
Bringing order to decisions that feel emotionally expensive.
HardChoice is now live as a decision-making app for couples who want to navigate major choices with more structure and less friction.
Live product
Why this approach works
Decision tools fail when they oversimplify. HardChoice focuses on structure that helps couples surface tradeoffs without flattening the emotional reality of the decision.
Free tool
Weighted Decision Matrix
If you want a quick scoring approach for simpler decisions, use this free tool to compare options with weighted criteria.
Use the matrix →Related tool
Niche Clarity Scorecard
If your decision involves choosing a niche, this scorecard helps you evaluate clarity across six dimensions.
Score your niche →