IkigaiNiche
Go deeper into niche discovery with the Ikigai framework. Find where passion, skill, demand, and reward overlap.
Explore IkigaiNiche →Rate six dimensions of your niche on a 1-10 scale and get a weighted clarity score in seconds. Know whether your niche is strong enough to build on, or whether it needs more exploration. For deeper niche discovery powered by the Ikigai framework, pair this with IkigaiNiche.
Rate each dimension from 1 to 10. Your weighted clarity score updates instantly, no signup, no API calls, everything runs in your browser.
Each dimension is weighted by its impact on niche viability. Market Demand carries the most weight (25%), without demand, nothing else matters. Monetization Clarity is next (20%), you need a clear path to revenue. Passion/Interest and Expertise/Skill each contribute 15%, because sustained effort requires both motivation and capability. Competition Level is also 15%, but inverted, less competition scores higher. Audience Accessibility rounds it out at 10%. The weighted sum is scaled to a 0-100 score.
Go deeper into niche discovery with the Ikigai framework. Find where passion, skill, demand, and reward overlap.
Explore IkigaiNiche →Once your niche is clear, score your specific product idea on pain, reach, monetization, speed, and energy.
Use the scorecard →A workable niche sits at the overlap of four things: what you care about, what you're good at, what people will pay for, and what you can reach. Score each on a 1-10 scale and look at the weakest dimension, that's the one that kills most niches before they start. The Niche Clarity Scorecard automates this and gives you a weighted 0-100 score in seconds.
A viable niche has evidence of demand (people actively searching or paying for solutions), a clear monetization path, and an audience you can reach without a seven-figure ad budget. If any of those three is missing, your niche is a hobby, not a business. Score 60+ on the scorecard and you have enough signal to commit.
Before building anything, talk to 10 people in the niche and get at least 3 to describe the problem in the same words. Check search volume on the core queries. Verify there's an existing paid tool or service, competition is a demand signal, not a warning. If all three check out, your niche is validated enough to ship an MVP.
A market is broad (fitness, productivity, finance). A niche is a specific slice of that market defined by audience, problem, or angle (kettlebell training for desk workers over 40). Markets are too wide to differentiate in. Niches are where small builders win because the incumbents can't afford to serve them well.
Ikigai maps the overlap of four dimensions: what you love, what you're good at, what the world needs, and what you can be paid for. The center is your niche. IkigaiNiche turns that framework into a structured discovery process, it's the full version of what the scorecard checks at a glance. Pair it with the Branding IQ Quiz once your niche is set.
80+ means strong alignment across all six dimensions, commit and build. 60-79 means the foundation is solid but one or two areas need sharpening first. Below 60 means dig deeper before investing serious time. The scorecard also tells you which single dimension is dragging your score down so you know exactly what to fix.