ChamsDel
Build Log

The honest build log.

What's working, what failed, and what I'm figuring out as an indie maker with a day job and two kids. Each post is tied to a real product and written to be useful, not filler.

Advisory

Why I started Sound AI Advisors

The question business owners kept asking after CampfireX was not about communities. It was: how do we put AI in production without breaking what already works? Sound AI Advisors is the answer.

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Postmortem

Why I killed CampfireX after 8 days

200 clicks. Zero customers. The honest math behind shutting CampfireX down and the question that opened up the next chapter.

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Postmortem

Why I killed CompliQuiz

Awareness problems get solved for free. Execution is what founders actually pay for. Why I shut CompliQuiz down and pivoted to the harder problem.

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Postmortem

Why I killed HardChoice

Real product, wrong audience for this brand. Why I shut it down rather than run a parallel B2C consumer brand for a single product.

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Postmortem

Why I killed DearMeWiser

A reflection app a single ChatGPT prompt could replace. The lesson: if a prompt replicates your product, you do not have a product.

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DomainNameNow

How DomainNameNow helps founders claim a brand-ready domain

The case for collapsing naming into a single working session, and why a slow domain hunt quietly kills indie launches.

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CompliQuiz

Why compliance training needed a better format

A product story about turning dry, mandatory training into something people can actually retain.

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ReplyWisely

How to reply smarter on X without wasting effort

A practical framing for better reply workflows and why ReplyWisely exists.

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TwitMix

Why bookmarked tweets should become published ideas

The case for repurposing saved inspiration instead of letting it disappear into a backlog.

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IkigaiNiche

How IkigaiNiche helps people find a better niche

An article about alignment, market reality, and searching for work that actually fits.

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