What's working, what failed, and what I'm figuring out as an indie maker with a day job and two kids. Each post is tied to a real product and written to be useful, not filler.
Two people paid for a year of a fasting app I built in a week. The rule that got me there: find a pain point in a tool you use every day, then build the opposite.
Read articleSome days I want to quit the main job and build full time. I have a young family, so I will not. Here is how I think about the gap between those two facts.
Read articleFour notes from the first paid weeks of a small app: close the dashboard, help people buy, fix unfamiliarity before bugs, and write on Reddit so ChatGPT can find you.
Read articleI am usually the person saying no to AI pilots. Here is what gets a yes from me fast: a short list of what you will not do, and a one-page policy shipped this week.
Read articleDraft, summarise, check: all fast now. Then everything stacks up at the one step still done by a person. That person is not the problem. The gate is.
Read articleTotals, satisfaction scores, average time saved, pilot reports. Each one can look right and still mislead you. Five cheap checks before you act on any of them.
Read articleAI can clone a voice from a short recording. A call that sounds like your kid asking for money is no longer proof. One thing to do tonight, from a security person.
Read articleStop asking AI to explain. Ask it to quiz you. And stop asking for a five-year-old version. Here are the two prompts I use when learning something new.
Read articleFor operations, finance, support and compliance leaders in fintech and healthtech. The problem, the method and how to start.
Read articleAI adoption is made to look far more complex than it is. A free newsletter that makes it simpler.
Read articleA timer, one check-in before your hard hour, and a record that tells the truth. Free on iPhone while in beta.
Read articleThe question business owners kept asking after CampfireX was not about communities. It was: how do we put AI in production without breaking what already works?
Read article200 clicks. Zero customers. The honest math behind shutting CampfireX down and the question that opened up the next chapter.
Read articleAwareness problems get solved for free. Execution is what founders actually pay for. Why I shut CompliQuiz down and pivoted to the harder problem.
Read articleReal product, wrong audience for this brand. Why I shut it down rather than run a parallel B2C consumer brand for a single product.
Read articleA reflection app a single ChatGPT prompt could replace. The lesson: if a prompt replicates your product, you do not have a product.
Read articleThe case for collapsing naming into a single working session, and why a slow domain hunt quietly kills indie launches.
Read articleA product story about turning dry, mandatory training into something people can actually retain.
Read articleA practical framing for better reply workflows and why ReplyWisely exists.
Read articleThe case for repurposing saved inspiration instead of letting it disappear into a backlog.
Read articleAn article about alignment, market reality, and searching for work that actually fits.
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