Every product I'm currently working on, with status and context. Real problems. Built in public. Updated as things ship or change.
Each product lives as its own page so the purpose, status, and related writing stay in one place. Progress gets documented in public, including what is working, what is stuck, and what is coming next, so anyone following along can trace how an idea actually moves. Revenue numbers on the cards are per product. Company-wide Stripe revenue is verified on TrustMRR.
An intermittent fasting app for people who already fast. Other fasting apps count the hours. Steady gets you through the hard one. No account, and nothing you enter leaves your phone.
$80 revenue in the first two weeks. As of October 2026.
Explore product pageFinds the posts on X worth replying to, drafts replies in your voice, and shows which replies actually worked.
$300 revenue to date. 25 paying customers. As of October 2026.
Explore product pageDiscover aligned business opportunities at the intersection of your strengths, interests, and real market demand.
Explore product pageA diagnostic for small fintech companies assessing PCI DSS and SOC 2 readiness of their AWS infrastructure.
Explore product pageFind a brand-ready, actually-available domain name in minutes. Built for founders and indie builders who refuse to let naming delay a launch.
Explore product pageBuild in public means showing the cuts, not just the launches. Each card here is a real product I shipped or built and then shut down, plus one idea I never built. The postmortems explain why and what's worth keeping for the next builder.
Turned bookmarked posts on X into fresh, original drafts. Shut down. Existing subscribers keep reply drafting inside ReplyWisely. Bookmark remixing did not carry over.
See the product pagePrivate circles for business owners. 8 days, 200 clicks, zero customers. Network-effects math doesn't work at a 1,200-follower audience.
Read postmortemA framework-discovery quiz for small businesses. Killed because awareness problems get solved for free. Execution is where founders actually pay.
Read postmortemA structured decision tool for couples. Real product, wrong audience for this brand. I wasn't willing to run a parallel B2C consumer brand for one product.
Read postmortemA reflection app: ask a question, get an answer from your wiser future self. Killed because a single ChatGPT prompt did the same job. If a prompt replaces your product, you don't have one.
Read postmortemAn idea: AI text-back for missed calls at small businesses. Written down, never shipped. The lesson: ideas you don't build are usually ideas you don't believe in enough to grind through. Honesty about that beats a half-built product page.
Read the build logEvery product, in the order I worked on it, with one honest line on what happened. Useful if you're a builder trying to read the shape of a portfolio rather than just its winners.
Six products in six months to test which problems people actually wanted solved. ReplyWisely, the fifth, brought in my first internet dollar in January 2026: $4.99. CompliQuiz did not survive. The quiz answered an awareness question that founders solve for free.
Lesson: ship in batches when you don't know which problem is real. The market votes with attention faster than any pre-launch survey will tell you.
HardChoice was a real product for couples. DearMeWiser was a reflection-app learning project. Both came off the lineup in April. HardChoice was killed because it was the wrong audience for the brand. DearMeWiser was killed because a single ChatGPT prompt replaced it.
Lesson: niche discipline is what you take off the page. A wrapper around an LLM is not a product. Both rules are easy to read and hard to apply when it's your work.
Built to compress naming and domain search into one working session, because slow domain hunts kill indie launches that were otherwise ready.
Lesson: the products that earn their place are the ones that remove a small, sticky step every builder hits. Boring is fine. Useful is the bar.
Built around private circles. Ran the indie-hacker playbook end to end: features, landing page, demo videos, pre-pay validation. 200 clicks, zero customers, killed on day eight. Network products need a busy room before any single visitor stays. At 1,200 followers, the math doesn't work yet.
Lesson: run the audience math before the first commit. If "build it and they will come" is your distribution plan for a network product, you do not have one.
The CompliQuiz domain was redirected here. The product page came down. The new bet is the harder, more valuable problem: helping small fintech companies actually achieve compliance, via FinSec Scorecard and a fintech compliance handbook in progress.
Lesson: awareness problems are usually solved for free. Execution problems get paid. If a smart user can answer your tool's question with twenty minutes and a search bar, you have a quiz, not a product.
The advisory work narrowed to one offer: workforce AI rollout for regulated companies. Get AI approved by security. Then get it used.
An intermittent fasting coach. It learns the hour a fast gets hard for you and checks in just before it. No account. Your data stays on your phone.
A free newsletter. Plain-language runbooks on getting AI approved, adopted and measured in a regulated company.
Live on October 6. The first paid annual subscription came a week later, the second a week after that.
An AI text-back tool for missed calls at small businesses. The idea has been sitting on the list. It has not been shipped. Keeping the idea visible without pretending it's a product is the more useful entry on this timeline.
Lesson: the gap between idea and ship is usually conviction, not capacity. Ideas you don't build are usually ideas you don't believe in enough to grind through. An honest "not yet" beats a misleading "shipping."
The journal captures what I'm learning along the way. X is where launches, small wins, and mid-build updates land.